Me

Pedro "el barbas" Vasquez

«I was born with independence and curiosity. I was raised with good manners. I grew up with vision, confidence and rebellion. I studied and learned that practice and example are worth a little more than theory. I sensitized my spirit with arts. I trained professionally on the field of experience.

There are more than 16 years in communication strategies and creativity, learning and teaching, taking the best examples I found along the way. I’ve been intern, hired, director and independent entrepreneur, advisor and consultant, and in all cases I have sought the best result for each client, and I treated the brands as if they were mine.»

Profile

With over 18 years of experience in strategic creativity, I have led and contributed to campaigns, product launches, and crisis management across multiple platforms for both national and international brands. My expertise includes developing a unique methodology grounded in strategic creativity, which enables businesses to align more closely with their clients’ successes and truly cater to consumer interests.

Currently, I am harnessing the power of Artificial Intelligence tools at a professional level, integrating cutting-edge technology to enhance strategic planning and execution in the dynamic world of marketing and brand development.

Accomplishments

Creative Development recognized in international festivals such as: Effie Perú 2014, Abbott – Success case 2018, EcoMedia Awards winner 2019, WINA 2020, White Square Awards 2020 and Ad World Masters COPPER AWARDS 2020

Core Competencies

  • Communication, Creativity and Strategy
  • Social Media
  • Creative Copywriting
  • Artificial Intelligence Prompts Writer & Builder
  • Communications Advisor
  • Creativity Advisor
  • Search Engine Optimization
  • Team Leadership
  • Digital Content
  • Persuasiveness
  • Open Minden View
  • Empathy with Client Business

TOP CLIENTS HISTORY

Work Experience

Doble #V Digital Agency – Advisor in Creative Direction (February 2022 – present)

Development of strategies and Creative direction in digital marketing and social media, ad campaigns 360°.

MILLENNIAL AD AGENCY (Lima – Miami – Bogota) – Creative Director (November 2021 – present)

Development of strategies and Creative direction in digital marketing and social media, ad campaigns 360°.

MUNICIPALIDAD DE LIMA (LIMA CITY GOVERNMENT) – Social Media Strategist in the Sub-management of Tourism. (May 2020 – November 2021)

Development of strategies in digital marketing and social media, creation of campaigns, content manager.

THE MIRROR COMPANY S.A.C. – Creative Director, Co-owner. (October 2014 – September 2021).

Creative Direction in 360° ad campaigns On and Offline. Clients: TOTTUS/ AHF PERÚ/ WELLNESS CENTER LIMA/ MINISTRY OF CULTURE OF PERU/ MINISTRY OF HEALTH OF PERU.

MOOD / AGENCIA LUNAR – Senior Digital Creative (February 2020 – June 2020).

Strategy and development of digital campaigns. Clients: JEEP/ DIVEMOTORS/ RAM/ WINTERS/ RAYMI PREMIUM BEER/ ANDEA PREMIUM WATER/ ARTECO CONSTRUCTION.

YOUPANQUI BBDO –  Creative Director and Copywriter (February 2016 – December 2019).

Creative Direction in 360° ad campaigns On and Offline. Clients: VISA/ VISANET/ ABBOTT NUTRITION / PEPSICO DRINKS & SNACKS/ BANCO PICHINCHA / BANCO FINANCIERO / LIMA AIRPORT PARTNERS.

OLD SKULL INK TATTOO STUDIO – Marketing and Co-Owner (November 2014 – February 2016)

Self-Branding, marketing, events and sales strategies.

CIRCUS / CIRCUS GREY –  Copywriter Senior (June 2011 – September 2014).

Creative copywriting in 360° ad campaigns On and Offline. Clients: BANCO DE CRÉDITO DEL PERÚ/ PROCTER & GAMBLE BRAND/ ORAL -B/ PAMPERS/ HEAD & SHOULDERS/ CLARO/ SAN FERNANDO/ NAVILANDIA/ SEMANA ECONÓMICA/ PUMA/ PUMA STORE/ LG/ AJEPER/ BACKUS ICE/ WWF – LA HORA DEL PLANETA/ TECHO PERÚ/ MAGIA.

AIRPORT IMAGEN Y PUBLICIDAD –  Creative Supervisor and Copywriter (February 2010 – May 2011).

Creative copywriting in ATL and BTL campaigns Clients: NEXTEL / MOTOROLA / SAFE / DELOVERY.

LIGA PERUANA DE LUCHA CONTRA EL CÁNCER “LAZOS MAG” General Editor (August 2009 – January 2010).

Content creation, editing and supervision.

BANCO FALABELLA – Customer service and Team communication manager. (March 2008 – April 2009).

FBI PUBLICIDAD (Ad Agency) –  Creative Copywriter (June 2006 – January 2008).

Creative copywriting in ATL and BTL campaigns Clients: EPENSA/ BANCO DE COMERCIO/ AMERICAN COLORS/ American Color’s DECORA Magazine/ SCOTIABANK.

Education

Bachelor of Communications, San Martín de Porres University (2001 – 2006)

Professional Extension Course – CEP «Digital Strategic Communication» (2019)

Peruvian Institute of Business – «Digital Marketing» (2021)